A study on influence of cause related marketing on brand equity with referance to fmcg

Customers nowadays are more informed than in previous generations, and they assess both branded unbranded products terms of quality, value, price. The study's primary goal is to see whether there's any link between brand equity operational company performance. research was conducted the Indian FMCG sector across five states with a diverse customer base, including gender, age groups, educational backgrounds, socioeconomic status. data collected from 126 respondents using well-structured questionnaire random selection method. analyzed descriptive statistics factor analysis. A hypothesis created put test. Taking into consideration three distinct kinds goods examined for study-toilet soap, washing powder, packaged tea-the findings indicate that degree variance not particularly great.